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《凤凰生活》介绍
2008年02月20日 19:17 】 【打印

《凤凰生活》是一本以“积累生活知识,增强生活能力,增添生活情趣,增加生活智慧”为办刊理念的国际化精品悠闲杂志。致力于提供“现代化中国式上品生活”的话题与谈资,成为当代华人文化的精神家园。其内容集可用、可读、可视于一身,既增长见闻,又愉悦身心,既幽默风趣又睿智客观。

With a broad vision of the world today and an easy manor, the Phoenix Lifestyle Magazine is a monthly published under the guiding concept of increasing living knowledge, sharing life experience, digging out joyful moments and conveying daily wisdom. Topics concerning modern upstream Chinese livings widely introduced, quality columns and pictures packed-in, the magazine heads forward to become the spiritual home for the modern Chinese culture.
    

出      版:香港凤凰卫视有限公司
Publisher: Phoenix Satellite Television Co., Ltd.
编      辑:香港凤凰周刊有限公司
Editing: Phoenix Weekly Co., Ltd
深圳编辑部:深圳市 红岭中路1008号 荔景大厦9层
Editorial Department, Shen Zhen: Floor 9, Lucking Mansion, No.1008 Hongling Zhong Rd., Shenzhen, China
Telephone  客服电话:0755-2593 4560
Fax   传真:0755-2593 4593
发行部电话: 0755-25934557-122/111
Distribution:0755-25934557-122/111
广告总代理:深圳凤凰生活文化传媒有限公司
Advertising Agent: Shenzhen Phoenix Jewelry Culture & Media Co., Ltd.
Telephone  广告部电话:0755-2593 4560
Fax             传 真:0755-2593 493    


  华人顶级时尚媒体  华文最强时尚媒体
《凤凰周刊•生活》是香港凤凰卫视旗下的时尚生活月刊,凤凰卫视董事局主席刘长乐先生亲任董事长和出品人,由香港凤凰周刊有限公司编辑出版,获中国国务院新闻办公室和国家新闻出版总署特许,在中国内地发售。每月1日出版,每年12期。
Phoenix Lifestyle Magazine is a fashion magazine subjected to the Hong Kong Phoenix Satellite Television. Mr. Liu Changle, Chairman of Hong Kong Phoenix Satellite Television also chairs the directorate of the magazine and serves as producer. With the approval by the Information Office of the State Council and the General Administration of Press and Publication of China, the magazine is edited and published by Hong Kong Phoenix Weekly Co. Ltd. and circulates in mainland China on the first day monthly, 12 issues a year.

凭借凤凰传媒机构在大中华区媒体市场11年构建的稳固发展基础,秉承“凤凰”品牌的高贵精神内核,顺应中国经济腾飞和大国崛起的坚实脚步,《凤凰周刊•生活》致力于细微的生活享受,品味深层次的文化艺术,为都市的白领时尚人士而生。

Based on the 11-year exploration of the Phoenix Media in the Greater China region, committed to the Phoenix brand spirit, following the steady steps of China’s great economic leap, Phoenix Lifestyle Magazine devotes itself into subtle enjoyments of life and appreciates the value of arts. The book is born for the fashionable white-collar in the modern city.
通过《凤凰周刊•生活》所传达不仅仅是生活资讯以及物质享受,更多的是一种生活态度,精致,休闲的生活态度。同时也是高姿态的生活态度。阅读《凤凰周刊•生活》,可以对生活有更精致的感受与体验。来到《凤凰周刊•生活》所创造的世界,是不一样的感官享受。
What we convey through Phoenix Lifestyle Magazine are not only information and enjoyment of life, but also the noble attitude of being exquisite and casual in life. By reading Phoenix Lifestyle Magazine, you can find deeper feelings and tastes in your life. So please come to the world Phoenix Lifestyle Magazine creates just for you and experience the brand-new enjoyments.

 坚持情调、品位以及趣味、高雅主义至上的《凤凰周刊•生活》,集中关注适合“华人中产知识阶层”的生活信息及感兴趣的话题,满足“华人中产知识阶层”关于生活的信仰、想象、享受的需求。
Phoenix Lifestyle Magazine, which persists in emotional appeals, taste and interesting feelings, considers elegance to be the most important thing. It focuses on the information of daily life and hot topics in Chinese intellectual middle bourgeoisies in order to satisfy their needs of belief, imagination and enjoyment about life.
我们竭诚期待你加入到《凤凰周刊•生活》的阅读世界里!
We look forward to your participation sincerely!
我们共同的顶级时尚杂志
We create the top fashion magazines

《凤凰周刊•生活》认为,在现代快节奏的都市里,要做能提供给读者舒适悠闲的时尚读物,可以提供更多个性化的文化生活信息。因此《凤凰周刊•生活》优秀的编辑记者们以坚定的品牌意识与创意激情迎来2008年,他们坚信《凤凰周刊•生活》杂志是属于我们共同的顶级时尚杂志。
Phoenix Lifestyle Magazine believes that we should be the fashionable magazine to supply our readers some special information about life and culture. Therefore our excellent editors and reporters insist on the sense of brand and the passion of innovation in 2008. We believe that Phoenix Lifestyle Magazine is one of our best  fashion magazine.

作为大中华区的时尚品牌杂志,《凤凰周刊•生活》锁定的读者群为22-55岁的都市白领时尚人士。其发行的渠道与阅读系统也走向公共化,全国的报刊零售点、连锁便利店以及沃尔玛超级市场均有发售。值得一提的是,《凤凰周刊•生活》还建立了免费的赠阅渠道,锁定深圳、北京、上海、广州、南京、郑州、长沙、福州八大城市商务、时尚、休闲、银行、高尚社区等场所以及1000余所名校的图书馆。 
To be the fashionable magazine in China, Phoenix Lifestyle Magazine considers its readers to be the fashionable white-collar through 22 to 55 years old. Its publishing channel and reading system become more public. You can buy it in the chain store and Wal-Mart all over the country. What’s more, Phoenix Lifestyle Magazine forms its free reading way in business, fashion, bank and noble communities and the libraries in more than 1000 universities from Shenzhen, Beijing, Shanghai, Guangzhou, Nanking, Zhengzhou, Changsha and Fuzhou.

你我都应该选择,《凤凰周刊•生活》。
Phoenix Lifestyle Magazine is your best choice.

《凤凰周刊•生活》全新的媒体传播承诺

优质的推广平台,互动的阅读体验,个性的服务系统
Quality promotion platforms, interactive reading experience, personalized service system.

《凤凰周刊•生活》透过强大的私人咨询顾问优势,以意见领袖的姿态影响着品牌消费的趋势,让全球华人关注品牌的同时,也让品牌走向全球华人。《凤凰周刊•生活》专业的推广团队将向您提供个性化定制的品牌传播服务,其中包括调研、策划、包装、传播、公关等高性价比、高附加值的媒介传播整体解决方案。
Phoenix Lifestyle Magazine affects the tendency of brand consumptions as a suggesting leader through the private consultant. The magazine lets all the Chinese paying attention to this brand, and makes our brand known to the whole world. Our professional corps will supply the own transmission service and these solutions include investigation, plans, package, transmission, public relations which are beneficial and extra.
在广大的消费群中,《凤凰周刊•生活》所面向的高端读者群具有庞大的购买力和追求质量生活的惯性,与奢侈消费品、汽车、地产、游艇、航空、旅游、酒店、优质家具、个人护理品、药品保健品以及服饰用品等的品牌广告目标吻合。
As for the numerous of consumers, Phoenix Lifestyle Magazine faces the readers who are in high degree. They have strong purchasing power and care for the quantity of life. This situation is identical with our goals of advertisements such as luxury, automobile, estate, yacht, aviation, tour, hotel, good furniture, private care product, medicine and clothes.

除了丰富的阅读内容以外,《凤凰周刊•生活》注重与读者的互动,广告讲究创意,并且表现形式灵活多样。在广告传播的过程中,《凤凰周刊•生活》给市场推广者以有效的方法接触更多的潜在消费者群体,为广告客户的品牌整合营销提供完善的个性化服务。
Except for the rich contents, Phoenix Lifestyle Magazine takes the communication with readers seriously. The advertisements are creative and the patterns of expression are flexible. In the course of our transmission, Phoenix Lifestyle Magazine provides some effective ways for the marketing workers to get in touch with more and more latent consumers, and offers perfect service for the brand marketing of our customers.

《凤凰周刊•生活》的个性化服务系统包括:内容定制服务、异形广告服务、直邮数据库营销推广、公关活动推广、消费者特征及需求定向调研。选择《凤凰周刊•生活》作为品牌的传播者,一定是明智的选择!
The stylized service of Phoenix Lifestyle Magazine includes custom-made service, special advertisement service, direct-post data base recommendation, public relations recommendation, characteristic of consumers and studies of demands. Please choose Phoenix Lifestyle Magazine to be  your media and show your wisdom.

【传播渠道  Circulation Channels】
全国各省会城市、直辖市、经济发达城市、港口城市
全国各大连锁店、超市、便利店、书店
全国各大机场贵宾室
全国各大城市部分4,5星级酒店商务中心
中国驻各国使领馆、中资机构,世界各地华人社团,各国驻华使领馆
珠海-澳门-香港商务渡船

【赠阅渠道Subscriptions Channels】
各国驻华使领馆    
国家及各省市领导 
中国市长协会500成员
中国世贸协会2400名CEO成员
各大航空公司 及 600家星级酒店  
北京、上海、浙江、江苏、山东、福建、广东等地方商会15000位企业家

以及凤凰时尚http://fashion.ifeng.com/media/fhsh/进行网络传播


提供“现代化中国式上品生活”的话题与谈资
Provide a “top grade Chinese-style modern life” on the subject of funding

《凤凰周刊•生活》深刻关注和记录华人社会生活正在发生和已经形成的历史;侧重体现个性化生活文化传播;语言鲜活、个性、富人情味。保持理性、建设性是它的基本风格。共分封面故事、时尚、雅居、旅游、 健康、数码等板块。力求向读者呈现最丰富的内容。

Phoenix Lifestyle Magazine concerns and records the thing happening in Chinese society and history. It pays special attention to transmission of life style. Its basic style is to keep rational and constructive. The contents separate into several parts, which included cover story, fashion, home, journey, health, digital and so on. We intend to show our readers the richest contents.

封面故事Cover story
结合每一期的封面人物,《凤凰周刊•生活》精心撰写关于这些人物背后鲜为人知的一面以及他们的故事。更关注其他时尚杂志所关注不到的人物采写角度,更体现为读者所想知道的方面。用更专业,更独特的眼光把人物的多方面呈现给读者。
Comparing with other fashion magazines, Phoenix Lifestyle magazine pays more attention to the stories unbeknown about the cover characters, concerns about them for what you want to know in a professional and special angle.

明星Idol
他们是众人的目光焦点,所有人都好奇他们有着怎样的生活方式。《凤凰周刊•生活》把镜头拉近这些明星,解读他们的时尚生活,讲述明星们的潮流故事,传递明星的思想动态,与你一起分享明星们的时尚心得。
They focus everyone's attention, all curious about what kind of lifestyle they have. Phoenix Lifestyle magazine to narrow the gap between the lens star, read their lifestyle, the trend of stars on the story, transmission star ideological trends, and to share with you the stars of the fashion experience

时尚 Fashion
如何体现顶级时尚杂志的精髓,关键就在时尚这一版块中,它涵盖了珠宝首饰、潮流服饰、化妆品等方面。《凤凰周刊•生活》为读者发布最快的潮流资讯,展示最新的潮流产品,使读者可以品位到时尚潮流,引领生活风尚。
How to embody the essence of top fashion magazines, the key is in the fashion part, it covers the jewellery, the trend of clothing, cosmetics and so on. Phoenix lifestyle magazine post the fastest trend information to readers, displaying the latest trend products, so that readers can grade to fashion to lead the life habits.
凤凰公益Phoenix Charity
提倡和谐社会,宣传环保人生,介绍公益慈善机构和个人。用名人效益推动全民公益意识。版块有:基金会、公益大使、志愿者、拍卖行等栏目。
The aim of Phoenix Charities is to advocate a harmonious society and publicity an environmental protection lifestyle by introducing charities institutions and individuals. To promote the public awareness of the charity and public interest with  effectiveness of celebrity。 There are views: Charity Foundation, Charity Ambassador, Charities volunteers, Auction Houses and other columns.
雅居 Home
这是《凤凰周刊•生活》为读者打造的特有版块,拥有时尚舒适的居住环境是现代都市人的理想生活状态,在雅居中,读者可以了解到最新的国际家居时尚,最独特的家庭时尚手册。为读者的家居生活带来不同凡响的流行资讯。
This is a unique view created by Phoenix lifestyle magazine for readers, a stylish and comfortable living environment is an ideal modern city life, in this column, readers can understand the latest international home fashion, the most unique fashion family Manual. For the reader's home life in extraordinary epidemic information.

旅游 Journey
通过丰富的实地图片为读者介绍最当季的旅游热点,内容至为详细,全球各地旅游胜地精彩呈现。
Through the extensive pictures for readers, to show the most popular tourist destination in the quarter, to the detailed contents of worldwide tourist destination exciting show.

汽车 auto & 数码 Digital
主要为男性读者打造的时尚生活元素,网络最全面的汽车以及数码资讯,为生活注入新鲜色彩。
This is the fashion element of life that mainly creates for the male readers, the most comprehensive network of auto and digital information for life in fresh colors.

凤凰健康  Phoenix health magazine
《凤凰周刊•生活》专为为女性读者特定打造的另一主要版块。内容包括健康、私房菜、美容等。在紧张的日常生活中,“凤凰健康”为广大都市女性提供最新的美容美体资讯,化妆美容心得更是符合了当下都市女性的需求。
Phoenix lifestyle magazine for female readers specific create another major section. Including health, private kitchens, beauty and so on. In the daily life of the tension, "Phoenix health" for the broad masses of urban women with the latest information of beauty, beauty make-up experience is consistent with the current needs of urban women.

奥运 Olympic
为结合2008年北京奥运的全民造势运动,《凤凰周刊•生活》在这样的大背景下更推出了奥运专题,适时为读者介绍与奥运有关的资讯。
For the 2008 Beijing Olympic Games with the popular movement ,the Phoenix Lifestyle magazine in the context of the Olympic Games was launched in the topic, readers with timely information related to the Olympic Games.

《凤凰周刊•生活》强势推出专题特刊
传递更详细 更专业的时尚生活享受

 在现代社会,经济日益得到发展,潜在的读者消费群正在日益壮大。针对这一环境,《凤凰周刊•生活》强势推出各种专题特刊,力求让更多的潜在消费者关注到更详细,更专业的时尚生活信息。同时不断扩大传播范围,为客户提供更广大的专业平台。
In a modern society, increasing economic development, potential readers consumer base is growing. In response to this environment, Phoenix lifestyle magazine strong launch a variety of topics booklet so as to the potential consumers more attention to the more detailed, more professional lifestyle information. At the same time we constantly expand outreach, provide to customers a wider professional platform.
美容别册  Beauty
我们将通过名流对美容护肤的心得和故事,从而向读者展示不一样的美容品时尚。由于美容品花样繁多,我们更会建立不同的专题,用最详细的内容进行介绍。也会结合季节提供不同的美容技巧。
By concentrating on the beauty products and the experience of the story by stars and celebrities, we’ll show the reader different fashion cosmetics. As cosmetics great variety, we will set up different topics, with the contents of the most detailed presentation. Readers will be provided with different makeup techniques in different seasons.

化妆别册  Make-up
明星们出席公众场合的妆容点评,对不同的化妆技巧进行详细解读。我们会根据不同的皮肤特性制定不同的方案,你一定能找到一款适合你的妆容。
We review the makeup of stars presenting in public and analyze different makeup skills. You may find a look right for you as we work up according to your special skin feature.

珠宝别册  Jewelry
针对不同品牌的饰物进行鉴赏,表现各品牌的特点。对衣物与饰物的搭配也会提供意见。在享受奢华饰物的同时也能感受到美的另一面。
We appreciate different brands of accessories, and show the characteristics of those brands. Also provide advice on the clothing and accessories. Feel the other side of the beauty from enjoying the luxurious decorations.

时装别册   Fashion
直击世界各大名牌时装周,以最真实的现场图鉴与视觉冲击带给读者身如其境的震撼力。对当季的流行衣物配件进行时尚解码。时装秀的幕后花絮在阅读过程中增加乐趣。
Look into the world's famous Fashion Week, and feel the convulsion from the picture and visual impact. Analyze the fashion clothing and accessories of the season. Enjoy the interest via reading the feature behind the fashion show.

汽车别册   Automobile
靓丽的车模,亲身的试驾体验,不一样的汽车介绍尽在《凤凰周刊•生活》。我们将带给你特色并且走在潮流尖端的汽车型号,为你在成为成功人士的同时也紧跟潮流的脚步。
Beautiful models, personal drive experience in automobile introduction in “Phoenix Life magazine” will give you a great fresh feeling. We will also bring you the tipping point of car models, make you be a successful people with the pace of fashion.

地产别册   Real Estate
尊贵的楼盘,良好的地段。为你细数各楼盘的特点,全方位报道楼盘的不同方面与设施。为你构建理想的家园提供必须的参考。
Showing exalted real estate, a good lot. We give you all the different aspects of real estate including facilities. Give you sufficient information on constructing a ideal home for your reference.

金融别册  Finance
对读者所关心的个人理财邀请专家进行独到的分析。为读者进行股票行情、基金以及行业知识的深入探讨。同时还会采访著名的金融家,体会不一样的投资视觉和理念。
To invite finance experts to give unique analysis about personal finance questions for readers. Discuss the stock prices, the fund and the depth of industry knowledge. At the same time we will interview some famous financiers, and the investment is not the same vision and philosophy.

体育别册(健康运动)  Sport
想知道最适合你的运动项目吗?想知道时下最流行的运动项目吗?一切尽在《凤凰周刊•生活》的体育别册。都市白领日常忙碌的生活使健康问题日益严重,多进行运动是根本的改善身体素质的方法,我们将为您介绍最优秀的健身会所、最适合您的运动项目。让你在短暂的时间里也可以体会到运动乐趣。
Do you want to know the most suitable sport for you? Do you want to know the most popular sport today? All about these are in "Phoenix life magazine". Urban white-collar day-to-day busy life to the increasingly serious health problems, and more exercise is the fundamental way to improve physical fitness, we will introduce you to the best fitness club, the most suited to your sport. Let you in a short time can also experience enjoyment.

数码别册  Digital
紧跟潮流的步伐,《凤凰周刊•生活》将在数码别册详尽介绍各种潮流以及与别不同的数码产品,力求在您你使用产品的同时也尽显身份。
Keep up with the pace of the trend, "Phoenix  Life magazine" will not register in the digital trend, as well as details of various and different digital products, and strive to do you use in your products at the same time full capacity.

旅游别册  Journey
结合季节特点,为你选择最佳的旅游地点和路线。抛开工作的烦忧,读者能够体会到心动不如行动的“在路上”情怀。更能体会到生活中的美好。
We help you to select the best tourist destination and route for different seasons. Set aside the bustle of work, the reader can better appreciate echocardiography action "on the road" feeling. Better appreciate the good life.

腕表别册  Classic watch
腕表是身份的象征。腕表与珠宝最大的不同在于它的低调与别致,在低调中也能尽显身份的所在。我们将为您介绍不同的男女名贵腕表,提供最时尚的腕上风情。同时也会走访不同的厂家,揭示“制造时间”背后的故事。
Watch a status symbol. The biggest different between watch and jewelry is that watch is low-key and chic, can be low-key in the full identity of the host. We will introduce you different luxury watch to the men and women, provide the most graceful bearing on the wrist. It will also visit different manufacturers, revealed "manufacturing time," the story behind.

更多精彩别册,请关注《凤凰周刊•生活》每期出刊。
More exciting special issues will come out with Phoenix Lifestyle Magazine, please pay close attention to.

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