《凤凰周刊·珠宝》认为，目前的时代是一个梦想实现速度超过任何以往的时代；在中国大陆，这个时代的主宰者们重新诠释了梦想中的“奢华”，他们命名为奢华的一切物质或精神，早已不是他们的前辈们留在久远往日的声音；他们代表了这个伟大时代最具创新的思想，最精致而又最唯美的制作工艺，最激动人心而又最具个性的精神家园，以及对无限梦想领域最执著笃定的探索。《凤凰周刊·珠宝》将这无数梦想归结为“奢华之巅”。

Phoenix Jewelry Magazine believes that dreams come true today more quickly than ever before. In Mainland China, the new affluent generation redefined the definition of luxury. Luxury they understand is totally differed from traditional luxury items in their fathers’ time. This is a generation, who has critical and creative thinking, emphasizes delicate craftwork and dares to pursue top fashion dreamsr.

 

作为新奢华主义的物质构成——奢侈品，在国际上被定义为：“一种超出人们生存与发展需要范围的，具有独特、稀缺、珍奇等特点的消费品”，又称为非生活必需品。全球最大市场研究机构之一TNS的研究报告显示，中国大部分中产阶级对于奢侈品消费抱有积极的态度，大多数被访者认为拥有奢侈品是成功、地位和品位的表现，超过半数的被访者表示如果他们的经济能力承受得起，他们会考虑购买奢侈品。TNS预计，到2014年中国大陆将会成为世界最大的奢侈品消费市场，占全球总量的23%。另据统计，目前中国大陆的“奢侈品消费人口”约为1.6亿，未来5年将达到2.5亿。

The worldwide accepted definition of luxury goods is the unnecessary consumables, surpassing the demand range of people’s basic living, which are expensive or hard to obtain. According to a marketing research survey conducted by TNS, the world’s largest market information group, middle-class Chinese showed strong desire for luxury products, which were regarded as the mark of success and status. Over half of middle-class respondents would purchase luxury goods if they were affordable. Mainland China is expected to be the largest luxury market in the world by 2014. In addition, currently the luxury goods consuming population has reached about 160 million in Mainland China, which will climb to 250 million five years later.

 

《凤凰周刊·珠宝》优秀的编辑记者以坚定的创新精神和激情，为中国新兴富裕阶层提供关于新奢华主义最瑰丽的梦想实现途径。秉承“时尚之巅，品位悦读”的编辑风格和办刊思想，《凤凰周刊·珠宝》不断推陈出新，以独特的视角、敏锐的洞察和全球化的视野，已经形成自成一体的市场定位。2008年的《凤凰周刊·珠宝》将不仅仅是一本珠宝、私人奢侈品时尚杂志，更是一个跨越中西文化、交融现代与传统，充满高贵理想的文化品牌；《凤凰周刊·珠宝》的优秀团队也不仅仅是精致图片和优美文字的创造者，更是一个充满创意思想的智囊型队伍，为客户提供市场资源战略整合，以至全方位的市场推广解决方案。

Our brilliant editorial team offers, with passion and creative spirit, the new affluent generation a way to realize the dreams of new luxury. Based on our editorial style and publication idea which is Maximum Luxury and Entertaining Reading, Phoenix Jewelry Magazine has developed unique market orientation. Thanks to her unique angle, keen perception and worldwide exposure, Phoenix Jewelry continuously brings forth new and attractive content. In 2008, Phoenix Jewelry Magazine will not only be a jewelry and personal luxuries fashion magazine, but a culture brand crossing Chinese and western culture, and integrating contemporary and tradition; Phoenix Jewelry Magazine’s editorial team will not only be the provider of beautiful articles and pictures, but also a creative consultant to provide clients with solutions on resources integration and market promotion and so on.

 

作为大中华区珠宝、私人奢侈品时尚期刊市场的领袖品牌，《凤凰周刊·珠宝》建立了区别于任何竞争期刊的独特营销方式，圈定1.6亿~2.5亿奢侈品消费人群作为目标读者和市场定位主体。这个主体一部分是新兴富裕阶层，一部分是都市白领上班族；关键是《凤凰周刊·珠宝》以其非凡实力创建了尊贵的全国公共阅读系统，这一目标精准的发行体系包括，在全国超过5000家高档婚纱摄影机构、10000家珠宝首饰零售终端、5000家高档美容健身会所，以精美杂志展架独家提供免费阅读，以及其他为目标读者量身定做的发行服务。

As the leading jewelry and personal luxuries fashion publication in Greater China, Phoenix Jewelry makes creative marketing innovation to target 160~250 million luxury goods consumers as the key reader group and main market, some of whom are emerging upper class and some are white collar office workers. Most importantly, Phoenix Jewelry Magazine has established a nationwide public reading system by setting up special reading shelves in 5,000 wedding studios, 10,000 jewelry stores, 5,000 beauty salons and gymnastics across the country. In addition, we also provide customer tailored distribution service.

 

选择《凤凰周刊·珠宝》，选择一个时代。

Phoenix Jewelry Magazine, the choice of an era.