Based on the prinlipal of “luxury and pleasure of reading”,Phoenix Jewelry provide abundant content of jewelry and luxury goods

作为一本定位于珠宝、私人奢侈品的时尚杂志，以读者为导向就是以市场为导向。执行与目标读者群品位高度统一的内容编辑策略，以情趣、精致、贵雅、经典的风格打造内容体系，遵循“品位悦读”的内容编辑宗旨，《凤凰周刊·珠宝》以愉悦阅读感的文字、精良制作的图片、豪华精美的设计和印刷，向品位卓雅的读者奉献丰富的编辑内容。

As a jewelry and personal luxuries fashion magazine, Phoenix Jewelry Magazine decides her marketing strategy to be readers orientated. She performs an editing strategy highly unified to target reader tastes, makes up a connectional, delicacy, elegant, classical content system, and follows the idea of Maximum Luxury and entertaining Reading. Phoenix Magazine Jewelry dedicates pleasured words, colorful images, luxury design, beautiful printing and fulfils contents to respect the readers.

●封面故事 FOCUS

这是《凤凰周刊·珠宝》自己的声音，我们的编辑记者团队不仅以绝对一手的权威资讯传递珠宝、私人奢侈品消费领域的最新潮流趋势，更注重以敏锐、客观的视角探求流行背后的文化内涵，使读者在现代快节奏的时尚变幻中辨析珠宝、私人奢侈品的发展主线。

这是《凤凰周刊·珠宝》精心制作的月度大片，在“新奢华主义”的主题下，我们尽情导演那些人间至美；同时，以术业有专攻的精致精神，为中国新兴奢侈品消费阶层品位奢华生活中最令人魂牵梦萦的部分，提供最贴切的顾问式服务。

This is the Voices of Phoenix Magazine Jewelry. Our editor team does not only deliver latest powerful information on Jewelry and personal luxury fashion trend, but also care to discover the culture elements behind the fashion sensitively and objectively, and to reveal the popularity of Jewelry more comprehensible.

This is a monthly dedicated banquet from Phoenix Magazine Jewelry. Under the theme of New Luxury, we can praise all the true beauty on the earth; besides, by using our professions to supply most considerate consultant to China up-growing luxuries consumption class for their amazing luxury lives.

●名流 CELEBRITIES

他们是各个时尚领域的明星，他们与珠宝、私人奢侈品的故事以及新奢华主义的生活态度，是这个栏目的访谈重点。“名流”栏目主张“去娱乐化”的价值判断，清列他们钟爱的珠宝、私人奢侈品品牌，展现他们与珠宝首饰、名表、名车、家居、度假天堂等奢侈品和奢华消费的情感纠葛，全面深入他们的奢华生活细节，令其成为潮流的风向标。

    They are the famous stars in their own field. What we focus on is all jewelry, luxuries stories around them and their attitudes to New Luxury. CELEBRITIES advocate a non-entertaining view; go deep into their luxury life to report their favorite jewelry brands, to reveal their feelings and ideas on Jewelry, cars, watches and all the luxuries, transfer the latest fashion trend.

●珠宝佳人 JEWELRY LADY

《凤凰周刊·珠宝》的独家原创时尚栏目。佳人与珠宝的故事说也说不完，以具有唯美故事情节的栏目创意，由名模佳丽倾情演绎珠宝、奢侈品的名牌季节新品，使之成为一个凝固的平面T台。无论是时尚、经典还是新锐，《凤凰周刊·珠宝》数十名优秀编辑保证了栏目主题创意的渊源不断；《凤凰周刊·珠宝》首席摄影师以及北京、深圳等地知名摄影师担纲拍摄，多名获奖造型师长期担任拍摄造型，为客户提供全方位服务。

An original creative fashion column of PHOENIX JEWELRY MAGAZINE. Countless stories between beauty and jewelry; heart-warming originality, brands seasonal collection released with top models, all these make this Column a solidified T stage. No matter fashion, classical or new prominent, the talent edit team assure readers unrepeatable themes. Chinese famous photographers and awarded Make-Up artists from Beijing, Shenzhen take in charge of making up and photo shooting. JEWELRY LADY will supply customer comprehensive service.

●时尚潮流 FASHION & TRENDS

《凤凰周刊·珠宝》的核心栏目群，涵盖珠宝首饰、名表、手袋、私人装备等，我们将各品牌推出的经典产品第一时间推荐给读者。与普通的商业性推荐不同，我们注重提炼品牌产品的新奢华主义文化价值、情感价值和审美价值等，配以精美图片、独特创意的版面设计以及足以触动读者心灵感受的愉悦文字，使读者不仅获得资讯，还有消费前的珍贵体验。

It’s core column of 《PHOENIX MAGAZINE·JEWELRY》, covering jewelry, watches, handbags, personal equipments etc., We will recommend readers about classical items of top brand at first time. Differ to the normal commercial advertisement, we emphasize the culture inside, emotional and aesthetic value of brand products in new luxury time. Delicate pictures, special page style and pleasured words bring readers not only an article but a pre-shopping experiences.

●婚庆 LOVE & WEDDING

爱与婚姻的奢华没有极致，如同没有人可以给爱一个时间量一样。但无论是相爱瞬间的表达，还是信守一生的铭证，人们都希望它与众不同。从订情、结婚到结婚纪念，我们帮助读者打点那些最能凝聚两人情感的部分，钻石、红宝石、黄金、婚纱、晚礼服、美酒、豪华游，与高贵的“凤凰”品牌相结合，其指导性、实用性与欣赏性独具一格。

There is no limition to luxury of love & wedding, just like love is forever. That’s no doubt that people want it be unique, either their expression of love or promise of marriage.  From  the engagement, marriage to anniversary, we help customers make up the memorable parts of the two, Diamond, Ruby, Gold, Wedding gown, Evening wear, Wine, Tour… accompanied with noble Phoenix Brand, display the special guidance, practice and readability of this column.

●名牌 TOP BRANDS

一切尊贵的消费感受皆在于此。名牌是新奢华主义的物质基础和价值指引，在消费者或长或短的认知过程中，我们以精致的商业文字、透彻的文化解读，为消费者解开每一个奢侈品名牌的奢华密码，打开每一种浓缩着无数荣耀的名牌气质。

It’s where all the valued consumer feelings come from. Top brands are the material base and value guidance of new luxury. Exquisite commercial words and intensive culture analysis decode every top luxury brand, touch the temperament full of honors

●生活方式 LIFESTYLE

中国新兴奢侈品消费阶层正在追求充满新奢华主义风格的精致生活，懂得享受美好人生。因此，我们通过对文化、娱乐、旅游、派对等与奢侈品消费密切相关的生活方式的关注，全面反映并引导中国新兴奢侈品消费阶层的生活理念。

The China up-growing luxuries consumption class are pursuing a new luxury style exquisite life, willing to enjoy wonderful life journey. Culture, entertainment, travel, party etc., all lifestyles related to luxury consumption are complete reported by us, to guide and lead the living conception of China up-growing luxuries consumption class.

●设计 DESIGN

在精致生活主张的普及之下，设计渗透在奢华消费的每一个层面。我们不断推出充满生活趣味、艺术气质和美感的精彩设计，以及创造这些深刻印象的设计师。

Design is everywhere in luxury consumption under atmosphere of exquisite lifestyle. We introduce readers full of life fun, art sense design, also the designers.

●专家专栏

    《凤凰周刊·珠宝》拥有一批高水准的专栏作家，他们将持续以极具专业水准和优美文笔对珠宝、私人奢侈品的时尚流行、消费常识进行专业解读。

《PHOENIX MAGAZINE·JEWELRY》 own a professional author team. They will continuously explain fashion trends of jewelry and personal luxury, general knowledge about luxury consumption.

 

 

 

    对于市场影响力日益扩大、发展规模快速增长的《凤凰周刊·珠宝》杂志品牌，时刻保持在相应传播领域的领袖地位是我们不断追求的目标。通过珠宝零售终端、高端婚纱影楼、美容会所等一系列精准发行渠道，2008年我们创新打造以“随刊别册”、“杂志书”为概念的系列特刊，在传播目标精准的“窄告”领域，以更深入的内容空间和专业平台，为《凤凰周刊·珠宝》的读者和客户提供宗旨鲜明的服务。

    As for the influence spreading and the scale is booming in the market, Phoenix Jewelry Magazine is unceasingly pursuing the goal of keeping the leading role in the media field. Phoenix Jewelry Magazine is to innovate a new conception embodied by the means of booklet and magazine booklet in 2008 through such series of accurate issuing approaches as jewelry retailing terminals, top-grade wedding stores and beauty salons. In order to provide readers and clients with the service of distinct aim by more thoroughgoing contents and professional platform in the field whose spreading objectives are precisely targeted,   

 

 

    为相恋、新婚、结婚纪念等浓缩两人最珍贵的细节，诸如珠宝首饰、蜜月旅行、婚纱等，提供颇具指导性又激发无限想象力的消费指南。无论是新娘还是新郎，无论是先生还是太太，均能从我们丰富的奢侈品内容资源和新奇鲜活的创造力，以及饱含浓情的文字、精美养眼的图片，享受到前卫、高端、视野开阔的时尚资讯。每季定期发行。

    Enriching the most precious details for the couples in love, marriage and wedding anniversary, such as wedding jewelry, honeymoon trip and wedding gowns, we provide the instructive and imagination-evoking consuming guide. No matter the bride or bridegroom, wife or husband, they will both enjoy the vogue, top-grade and opening-sight fashion information through our abundant contents about luxury items and fresh credibility, colorful pictures and sentimental words as well. This kind of special issue would be issued every season.

 

 

　　我们将通过集中明星名流最钟情的珠宝、私人奢侈品等名牌，探讨名流的时尚话题，对奢侈品的消费态度，新奢华主义的生活态度；我们凭借香港凤凰传媒发达的全球资讯网络，广泛采访一般媒体难以采访到的顶级名流、一线明星、财富巨人，全面直击他们的心灵深处生活理想，探悉他们奢侈品的消费品味，优雅的商业性文字，风格鲜明。每年两期。

By concentrating on the jewelry and personal luxury goods most preferred by stars and celebrities, we probe into the celebrities’ fashion topics and their attitudes towards luxurylism. By right of the HK Phoenix TV Group’s advanced information net that covers the whole world, we extensively interview the top but uncommonly-available celebrities, superstars and fortune giants so as to comprehensively read their life idea deep in their hearts and ascertain their taste of luxuries. The formal but gentle words make our style distinctive. Two issues come out every year.

   

 

高级腕表与珠宝没有距离，低调、内敛的神韵与品味位男女的生活格调相得益彰。挖掘腕上风情，我们为读者解构珠宝般的光阴故事。每年一期。

There is no distance between the top-grade watches and jewelry, and their humble charm and elegance perfectly matches with the gentlemen and ladies enjoying their life style.

We dig out the graceful bearing on the wrist and discover the stories of time for readers. This special issue comes out once a year.

 

●更多精彩别册，请关注《凤凰周刊·珠宝》每期出刊。

More exciting special issues will come out with Phoenix Jewery Magazine,please pay close attention to.