The Helena Rubinstein Beauty Bar won the 2010 Gold Popai Award

After winning the Gold Popai in the "Self-Service Beauty Area” category for its self-service make-up counter in 2008, Helena Rubinstein's Retail Design has just received the best project award in its category for this year.

The jury, made up of main selecting brands, European distributors and industrial players, gave Helena Rubinstein's "Skincare Bar" the 2010 Popai award for best beauty project. The Popai Awards Paris, the Oscars of design, recognizes each year the best creations in POS advertising, Digital Media, Commercial Architecture and Layout.

"This Beauty Bar inspired by travel case and precious coffret, fits perfectly with the brand's identity. It features three colors: brown-taupe, white and light gold," explains Michelle Gubser, International Retail Design Director. This Beauty Bar's sophisticated details assert Helena Rubinstein’s luxury, unique expertise and high-technology. Skincare Bars have been set up in all of Helena Rubinstein's outlets in Asia and in most other customized counters worldwide.

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