“We are excited to bring the BURGER KING® brand’s authentic American flame-grilled burgers to China’s northern market with the opening of the first BURGER KING® restaurant in Beijing downtown,” said Brian F. Li, Chairman, Beijing Mainstreets Investment Group Corporation.

 

The Joy City BURGER KING® restaurant’s design reflects the brand’s commitment to creating a personalized dining experience. The restaurant is designed to attract stylish and trendy consumers by appealing to their tastes and llifestyles in many different aspects. The internal space of the restaurant is designed in post-industrialization vanguard style, features an MP3 music corner and plays background music showcasing the latest hits from the west. 

 

 

The BURGER KING^® system operates more than 12,000 restaurants in all 50 states and in 73 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations, Ad Week named BKC one of the top three industry-changing advertisers within the last three decades and it was recently recognized by Interbrand on its top 100 Best Global Brands list. To learn more about Burger King Corp., please visit the company's Web site at www.bk.com.